Welcome To The Heart Of Online Nutrition Coaching

Welcome To The Heart Of Online Nutrition Coaching

End binge eating, compulsive overeating, or any other lifelong dieting struggle that has been holding you back…

And revolutionize your relationship with food, lose weight, & step into the healthiest, happiest, authentic version of you.

online nutrition coach

Welcome To The Heart Of

Online Nutrition Coaching

End binge eating, compulsive overeating, or any other lifelong dieting struggle that has been holding you back…

And revolutionize your relationship with food, lose weight, and step into the healthiest happiest, authentic version of you.

online nutrition coach
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Digital Journal
Daily Herald
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USA Today
Google News
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Marketwatch
Fox

You work hard, never give up, and your inner FIRE brought you here.

Deep down you know you’re capable of so much more, and you’d be unstoppable without food issues getting in the way. 

You’re successful in other areas of your life, you know about nutrition, and even intellectually understand a lot of what you need to do to succeed. Yet, you keep repeating the same self-sabotaging patterns. 

Through one failed diet after the next, you know diets and food rules have never been sustainable for you, even though you love structure and at times feel “in control”. Your gut knows there’s a better way to finally end your food struggles once and for all: 

Develop A Normal, Balanced,Relationship With Food And Lasting Weight Loss By Eliminating The Root Causes Of Your Biggest Eating Struggles:

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FREE ONLINE TRAINING

The 4 Shifts To Heal Your Binge Eating, Emotional Eating, And Lifelong Dieting

How To Be 100% In Control And At Peace Around Food (Without Tracking, Weighing, Or Counting One More Freaking Calorie) …

Our Online Nutrition Coaching Will Help You...

online nutrition coach

Step off the yo-yo dieting roller coaster and have healthy eating feel fun and nourishing again.

online nutrition coach

Stop binge and emotional eating and meet your true needs without turning to food.

online nutrition coach

Boost your metabolism and lose weight without rigid meal plans, tracking, or restrictive dieting tactics.

online nutrition coach

Remove toxic thinking about food 24/7 and reclaim mental energy to invest back into your life.

online nutrition coach

Quiet guilt, shame, or anxiety around food so you can just eat NORMAL and feel great about it.

online nutrition coach

Remove fear of gaining weight or letting numbers on the scale dictate who you are or what you eat.

online nutrition coach

Restore trust in yourself and your body to know when, what, and how much to eat -without dieting.

online nutrition coach

Naturally gravitate towards eating healthy foods because you WANT to not because you "should" or "have" to.

online nutrition coach

Stop the body hate and feel like a confident bad*ss every single day.

online nutrition coach

Shift your negative, self-sabotaging, all-or-nothing mind to be your greatest ally about food and self.

online nutrition coach

Wake up each day knowing with 100% confidence that food struggles are no longer part of your life.

online nutrition coach

Get the owner's manual to living in harmony with YOUR body and the foods that work for YOU.

How We Do It

The Diet Freedom Model™

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Awaken

Awaken to the psychology and biology behind what’s driving the root issues of your unwanted eating and weight symptoms and unravel the TRUTH about why dieting doesn’t work.

Replace

Replace old habits and restore a healthy relationship with food using results-oriented eating psychology, mind-body, and clinical nutrition how-to strategies designed to get to the root issues.

Rewire

Rewire your noisy brain responsible for self-sabotaging behaviors, body shame, and limiting beliefs, and improve your confidence, anxiety, emotional eating, and success in ALL areas of your life.

Condition

Condition your new habits and new mindset into forever success with personalized routines designed to provide you the on-going structure, consistency, and accountability you need to continue to win.

Hi! I'm Shelby

Shelby McDaniel, resource for 'online nutrition coach' services, online nutrition coach

Certified Mind Body Eating Coach | Online Nutrition Coach | Weight Loss Practitioner 

I help frustrated, motivated individuals put to rest once and for all their binge eating, emotional eating, or any other lifelong dieting struggles so they can sustainably lose the weight and most importantly – live a life filled with FREEDOM and FULFILLMENT as the healthiest, happiest, authentic version of themselves! 

I’ve been an online nutrition coach for 16+ years (13 years online), helping professional athletes, business executives, fitness enthusiasts, men and women of all ages across the globe find peace and freedom from dieting, and it is by NO accident our paths have crossed today.

I too have faced and overcome my own food and body issues and know EXACTLY what you’re going through AND what you also need to succeed and free yourself from the chronic weight cycling and emotional dieting head games.

I’m a passionate entrepreneur, wife, and momma of 4 fur babies – on a mission to create massive impact in the world in the realm of disordered eating that is so desperately needed.

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FREE ONLINE TRAINING

The 4 Shifts To Heal Your Binge Eating, Emotional Eating, And Lifelong Dieting

Want To Learn How To Be 100% In Control And At Peace Around Food (Without Tracking, Weighing, Or Counting One More Freaking Calorie)?

My Clients Love Their Sustainable Results

Pody
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Pody G

Dieting since she was 7 years old, Pody still struggled with food at the age of 64. Her biggest fear was she would die young. Pody finally healed her relationship with food after struggling for more than five decades, lost weight, improved her A1c, and proved it's never too late to change!

Jayshree Testimonial
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Jayshree N

Jayshree struggled with an eating disorder and negative body image for almost 15 years. She felt hopeless, especially after her therapist told her she couldn't help her anymore. Today Jayshree is not in recovery, she IS recovered, living a life she honestly never thought was possible.

Weight loss success, online nutrition coach
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Shawn G

Shawn, the fitness guru, secretly struggled with binge eating and painful food and exercise obsessions since the 8th grade. Today Shawn actually ENJOYS healthy eating. Goodbye exercise or food punishments and HELLO family, health, and happiness!

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Mary

When I found Shelby I was recovering from an eating disorder and 50 pounds overweight. I felt really stuck since I didn’t want to fall into old patterns but also wasn’t happy with the weight I was at. It took some time but I’m happy to say my outlook on weight, diet, and myself have totally changed. Shelby’s process completely shifted how I view myself, my size and my place in the world. I can’t recommend her enough. And yes, I have lost weight but that’s not the point here 😉 I feel like I am healed and truly free from my weight issues. And able to focus on truly living..

online nutrition coach
Hayley

I just want to truly thank you for your support with everything. Prior to working with your coaching, I had been ignoring my health. It was easier to ignore taking care of my body and mind and focus on work then others. Today, I can truly say I put me first then everyone/thing else. I can look at food as nutrition versus comfort or the enemy. I have incorporated new foods, recipes, and lifestyles that I ENJOY! It’s no longer a stressful experience to manage my relationship food. You have made my BATTLE/WAR with food and my body end after 20 years! Thank you for everything you have done for me! You have truly changed my life and future!

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“Shelby has changed my life!”

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Shelby has changed my life! She’s an amazing coach that knows what to say and makes you feel safe, and able to express your true emotions! Learning Intuitive eating has been a game changer for my mental health, outlook on life, and my body image. I was struggling with serious binge eating, and eating large amounts of sugar. I thought struggling was going to be my life forever. Now I feel in charge, and free to eat the foods I want and also trust my body to know what to do. I learned you can still look great and live life at the same time. I highly recommend going through this journey with Shelby!

weight loss success, online nutrition coach
Leah Hyman
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“Get to the ROOT of your eating & body stuff”

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“What I love about Shelby is that she got to the root cause of my overeating and body image issues. So many other programs only deal with the symptoms of overeating via weight loss and exercise. Inevitably, I swing back into my old patters. Why? Because I didn’t deal with the root cause.

Shelby establishes routines and practices that address these root causes and conditions. So now, issues that I’ve struggled with for decades, are finally abating. Thank. You. Shelby.

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Andrew Watkins
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"A Pivotal Step In Healing Journey"

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“I’ve struggled with an unhealthy relationship with food and binge eating disorder for over twenty-five years. I didn’t know if I could ever truly have a healthy relationship with food, but now I know that I ABSOLUTELY CAN! Working with Shelby was one of the best investments I’ve ever made in myself. The program is free of harmful “diet” culture and full of tools to help you peel back the layers of your beliefs about food in order to heal and have a much healthier relationship with food. Now that negative thoughts regarding food have lessened significantly thanks to my work with Shelby, I have a lot more time to do the things that bring me joy. My quality of life has improved immensely.

 

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Mary M

Frequently Asked Questions

Disordered eating is a term used to describe a wide range of abnormal, unhealthy eating behaviors but don’t worry, it doesn’t mean you have an eating disorder! It includes behaviors like binge and emotional eating, cutting out entire food groups, feeling stressed about counting calories, guilt, shame, or anxiety around food, chronic yo-yo dieting, hyper-focus on weight or poor body image.

Basically if you’ve yo-yo dieted for years and/or have struggled with your weight for as long as you can remember, you’ve got some unhealthy eating habits. These behaviors are easy to hide but 50% of U.S adults struggle with disordered eating, a.k.a. their relationship with food! 

Disordered eating is 10000% resolvable but requires expert coaching that no surface level diet plan can provide. Without the right help these issues can lead to continued weight cycling, emotional wellness concerns, social withdraw, and overall negative relationship with food. 

A nutrition coach is a nutritionist or dietitian PLUS coach, counselor, mentor and motivator. They are professionals from diverse backgrounds and education who work with individuals and groups in a client-centered process to facilitate and empower clients to achieve personal health and wellness goals. 


Nutrition coaches advise on matters of food and nutrition but have an extra superpower in coaching. You could know all there is about food, but then comes that part where you actually have to do it and keep doing it. Coaching is the bridge between taking what you know, teaching you what you need to know, and putting it into action successfully. It is a critical component to losing weight, and what you need to feel supported at every level in becoming who you want to be by building the awareness, knowledge, skills, and mindset necessary for long-term success.

All of our online nutrition coaches have a minimum background as a Certified Mind Body Eating Coach (CMBEC). A CMBEC has gone through in-depth training at the internationally acclaimed Institute For The Psychology Of Eating (IPE). The IPE is the only school in the world that teaches an eating psychology designed for everyone who eats – one that creates lasting transformation and healing in people’s lives.

A CMBEC hyper-focuses beyond surface level food and weight problems and dives deep into how your life, emotions, and personal world influence why and how you do food. We focus ​on​ ​the​ ​fascinating connections​ ​between​ ​brain,​ ​body,​ ​and​ ​behavior.​ ​Simply​ ​put,​ ​​we know that what​​ you ​eat​ ​is​ ​only​ ​half​ ​of​ ​the​ ​story of​ ​good​ ​nutrition and help you identify the biological, psychological, emotional, and spiritual reasons for your biggest eating challenges, and help you tend to those places. 

We recognize​ ​that​ ​challenges​ ​with​ ​eating,​ ​weight loss,​ ​and​ ​health​ ​are intimately​ ​connected​ ​to​ ​other​ ​primary​ ​life​ ​dimensions​ ​–​ ​relationship,​ ​family,​ ​work,​ trauma, ​sexuality,​ ​our search​ ​for​ ​meaning​ ​and​ ​fulfillment,​ life stress, work, ​and​ ​so​ ​much​ ​more.​ As these connections are made, action can be taken, healing can begin, and the dieting baggage naturally dissolves. No meal plan or macro counting can beat that!

Ultimately, all of this helps us help you to get to the ROOT issues behind your lifelong ​food and weight​ ​struggles, lose weight sustainably, and most importantly, get you back to being LIFE focused vs food focused! 

Yes, absolutely! BUT we do things the right way, focusing on getting to the root issues that continue to drive your unwanted eating symptoms and cultivating a healthy relationship with food. We recognize that eating challenges are intimately linked to nutrition, but they can’t be solved by nutrition alone. Prepare to get clear answers to sustainable weight loss and to the challenges so many people experience around body image, binge eating, emotional eating, endless dieting, constant food worry, or feeling trapped in a food prison. Bye bye annoying, life-sucking diets! 

FEEL IN Control AND AT Peace
AROUND FOOD AND YOUR BODY

No matter how trapped you feel, our online nutritionists and proven Diet Freedom Model™ will guide you step-by-step to flip the switch from living to eat to eating to live and loving life and feeling good about yourself and your body! 

Are You Ready
To Experience Diet Freedom?

No matter how trapped you feel, our online professionals will empower you to resolve what feels like a lifetime struggle with food and weight, without taking a lifetime to achieve or gritting your teeth in the process.